To help Smile Doctors show their gratitude to patients who refer friends and family, I created this lively, zoo-inspired campaign. With quirky animal illustrations, friendly colors, and a bold, cheerful vibe, the design invited patients to claim a Knoxville Zoo Passport as a thank-you for sharing the smiles. The goal was to make the referral program feel exciting, warm, and worth roaring about — just like the experience at Smile Doctors.